Some ways in which the emergence of green consumer behaviour is affecting the markets

This content will outline three simple concepts that you can include in your decision making process as a consumer, specifically if you would like to make a difference for the environment.

A nice priority to have when deciding which product to order is the amount of waste it is going to create once it is disposed. For instance, the consumer demand for sustainable products has resulted in a growing number of brands minimising their range of disposable packaging, either by opting for recyclable solutions or doing away with it altogether. Some very promising sustainability product trends include the rise in popularity of reusable adaptations of typically disposable items, from coffee cups to sanitary products, as seen in the noticeable Divacup’s market growth. Following this, men and women have absolutely begun observing the benefits of sustainable consumption: for example, café chains have implemented discounts for consumers who bring their own cup, or even begun to charge extra for a disposable one, and goods like free drinkable tap water are offered almost everywhere, to make sure that men and women can fill up their reusable bottle or have a glass rather than buying a disposable plastic one.

Different markets actually have watched a move in patterns, and especially in regard to changing consumer behaviour, sustainability is one among the biggest motivations. One idea you should bear in mind when making a decision is the origin of the good you are going to acquire: how did its production procedure impact the ecosystem? Are the means that make up its parts gathered and extracted in methods that could influence the planet or causing lots of carbon emissions? One easy way to find out about this, for example, is in the case of your electricity provider: notable financial figures like EDP’s activist shareholders are supporting the progressive shift to renewable resources when it comes to generating energy, inspired by the increasing green consumer trends, as more and more users have sustainability as one of their priorities when choosing which supplier to set up their bills with.

One vital question everyone should ask themselves when acquiring a new product is: do you definitely require it? Markets like fast fashion have produced it just so simple to buy inexpensive clothes that consumers have begun to look past questionable quality of an item if the price is practical. A nice plan to conscious consumerism is to believe in the years to come: how commonly will you utilise a specific item in the years to come? Will you dispose of it after one use? A good trend in terms of consumers and sustainable fashion is the rise of second-hand selling platforms, as seen in Vinted’s venture investors, meaning that clothes that don't fit any longer might be purchased by someone else as an alternative for being disposed of.

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